Archive for August, 2010

Pulpit Presenters:  12 Tips from the Clergy

It has been said, that if you want to upset a room full of people very quickly, talk about religion, politics or sex.

Relax. I’m not going to talk about any of these subjects. In fact if you ever see an advertisement where I am the expert on these topics, I have another one word answer – Run. It will not be a very good message on any of these subjects.

What I am going to talk about is how some of the best speakers from the pulpit have great speaking skills. Millions of people worldwide follow some form of religion. They are lead by a speaker from the pulpit.

In the United States, Billy Graham, TD Jakes, Joyce Meyer and Joel Osteen are among the most popular pulpit speakers.

Who is your favorite pulpit platform speaker?

What is it that he or she does that captivates the audience and drives their message home?

I’ve identified at least 12 skills.

1. They use Tools to help the audience understand the message.  The tools in their toolbox are stories, parables, analogies and metaphors. They seldom use facts, data, statistics or PowerPoint to make their point.  For example, Joel Osteen is pastor of Lakewood Church in Houston, Texas. According to Forbes Magazine, it is largest and fastest-growing congregation in America. Joel uses two tools to make his point: the Story and Metaphor. This story is called “be a thermostat.”

Not long ago I called to order a pizza. I had called this restaurant dozens of times before. When you call, the first thing they always ask for is your telephone number. Since I was so familiar with the routine, when a young lady answered the phone and, I answered very friendly and politely said, “Hello. My phone number is (713)…” and I gave her the rest of my number.

When I did that, you would have thought I had just totally insulted her. She practically screamed in my ear in the rudest voice you can imagine, “Sir! I am not ready for your phone number. And when I get ready, I will ask you for your phone number!” I wanted to say, “Lady, I will give you my phone number whenever I feel like giving you my phone number! But down in my spirit, I didn’t want to hear it, I could hear that still, small voice coming up inside saying, “Joel, be a thermostat, not a thermometer. You may have walked into a room that’s 200 degrees, but you have the controls. You can bring it down.

But I realized she didn’t have anything against me. She was just having a bad day. Something was irritating her. So I decided I was going to do everything I could to cheer her up. I started thinking of everything I could possibly compliment her on. And God knows I had to use my imagination! I said, “Ma’am, I just want to thank you for answering that phone so quickly and taking such good care of me. You guys make the best pizzas in the world. Your delivery is always on time. You run such a great organization.” On and on I went telling her all these compliments. Do you know by the time I got finished, she was throwing in hot wings and Dr. Pepper and coupons for more pizza? I had won her over. What happened? I became a thermostat instead of a thermometer.

A thermostat changes the environment by bringing the temperature up or down. Through God’s self-control and wisdom, you can do the same in situations and in the lives of others around you.

Joel Osteen used a story and a metaphor to teach us the lesson that we have a choice in controlling out temperature and our temper.

2. Pulpit Presenters use Universal Themes. That is, a message or lesson that practically everyone can relate to and understand.  These universal themes transcend generations, gender, creed, race or religion. These themes include but are not limited to massages of hope, relationships, finances, friends, family, faith, health, forgiveness, culture, and truth – just to name a few.  For example, on my website, edtate.com, there is a story entitled, “Three Questions.” It is a story about telling the truth. Several years ago, I told this story to a 100% Jewish audience. Two days and several continents’ later, I told this same story to a 100% Muslim Audience. Their reactions were identical. Both audiences related to the universal message that there is no relationship without trust.

3. They take a concept and convert it into the concrete.  In other words, they make their messages Visual. Teacher and author Joyce Meyer does an exceptional job of this in her message entitled, “It’s time to unpack your baggage.”  On the stage there is a large pile of suit cases. Five feet tall. Ten feet wide. Each suitcase has a label as big as the suitcase: Guilt, Anger, Fear, Unforgiveness and Rejection.  She grabs a few of the suit cases and walks back and forth on the stage to illustrate the point, we carry too much baggage a daily basis and how it weights us down.  Her point is we need unpack our burden baggage on purpose and let it go. Joyce made the forgiveness and letting go– visual.

4. Use Humor. Joel Osteen begins each sermon with a clean joke.  He uses self-deprecating humor and occasionally will make fun of his brother. Pulpit presenters know how to deliver a punch line. This helps to break down walls and connects with the audience.

The next 8 tips are from Kirk Waller, a minister from San Francisco, California.

5. Pulpit presenters have Passion – They care about what they say and whom they are saying it to. They start talking to me first. This lets me know that they care.

6. Simplicity – They simplify the message without dumbing it down. Again, tools such as stories, analogies, metaphors, and humor help people to connect and get the message.

7. Short – Typically the message (30 minutes)  and stories are short (under 2 minutes).

8. Connection – You feel as if they are speaking just to you. Usually they are. Again, they use a universal theme.

9. Confidence – They never seem to be nervous. Confidence emanates from them.

10. Pace – They start off slow. I have taught many students “break preoccupation.” Begin with a bang. Many ministers start slow and end with a crescendo. “You begin low, continue slow, rise up higher, catch on fire, and sit down in the storm.”

11. Intensity – They vary their intensity from high to low, hard to soft.  It’s called vocal variety.
 
12. Decision – A call to action.

13. Bonus lesson: Stick the Landing. They bring the message home, make the sale. Tie it all together and sit down in the storm. You leave them wanting more.

Your religious background does not matter when it comes to speaking. There are many powerful presenters from the pulpit. And we can all learn from their skills.